Bilingual stylist specializing in brunette blonding and dimensional color, offering Keratin and Brazilian treatments.

Josie Otero, stylist at Studio Sage in Jacksonville, FL.

Josie creates a space where every client feels comfortable, confident, and truly seen.

I believe the experience is just as important as the results, and I pride myself on building genuine connections with everyone in my chair.

Expertise:

  • Brunette Blonding

  • Dimensional Color

  • Keratin Treatments

  • Brazilian Treatments

  • Hair Extensions - tape-in

I’m comfortable with a variety of hair textures, and I specialize in cuts from long to collarbone length.


SERVICES:

Studio Sage Hair 730 Beach Blvd. #105, Jacksonville Beach, FL 32250

Operating Hours: MON: 9am–5pm | TUE–FRI: 9am–8pm | SAT: 9am–4pm

GET TO KNOW JOSIE:

¡Bienvenido! I’m Josie—a proud spicy Latina who grew up right here in Jacksonville, FL! As a bilingual stylist, I create a space where every client feels comfortable, confident, and truly seen.

I believe the experience is just as important as the results, and I pride myself on building genuine connections with everyone in my chair. After spending the last four years in Cincinnati, I’ve worked with a wide range of styles and services, shaping a versatile, well-rounded approach behind the chair.
My specialties include brunette blonding and dimensional color—whether you’re looking for something lived-in, bright blonde, or bold and vivid. I also offer Keratin and Brazilian treatments, and I work with hair extensions, with tape-ins being my favorite method for a seamless, natural look. I’m comfortable with a variety of hair textures, and I specialize in cuts from long to collarbone length.

What I love most is creating a full, start-to-finish look that enhances your natural beauty. Hair is such a big part of how we see ourselves, and helping my clients feel confident is always the goal.

XO Josie 

FREQUENTLY ASKED QUESTIONS:

Q: How do I book an appointment?

A: You can book 24/7 directly through Studio Sage Online booking system. Just look for "Book with me" button on this page. New guests are always welcome!

Q: What is the difference between a Haircut Refresh and a Haircut Rebrand?

A: The Haircut Refresh is ideal for returning guests who need a maintenance trim on their established style. The Haircut Rebrand is reserved for new guests or any client seeking a major transformation, such as a significant length or shape change. This distinction ensures we have enough time for a complimentary in-depth consultation to craft your new look.

Q: Do I need to book a separate consultation before my appointment?

A: Generally, no. Every new guest service (like the Haircut Rebrand) and color service includes a complimentary consultation at the beginning of the session to discuss your preferences and goals.

Q: What amenities are included with my visit to Studio Sage?

A: We want you to relax and feel pampered! Every service includes a selection of refreshments, including light snacks, chilled water, white or red wine, and local Florida-roasted Kahwa coffee brewed in our Jura coffee machine

Q: How do I add a deep conditioning treatment or gloss to my service?

A: If you would like to add a Gloss for color vibrancy or a Deep Hair Treatment for hydration and repair, please simply make a written note of it at the time of booking online so I can prepare the right formula for you.

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